Advertising and Cookie Policy

Effective Date: July 10, 2017

We use common tracking technologies.

We collect personal information about users over time and across different websites and mobile sites when you use our website or service.  We also have third parties that collect personal information this way. To do this, we use several common tracking tools. Our vendors may also use these tools. These may include browser cookies.  We may also use web beacons, tracking pixels, flash cookies, and similar technologies.

 

We use tracking technologies for a variety of reasons.

We use tracking tools, including cookies, on our websites.  Cookies are small files that download when you access certain websites.  To learn more, visit here or here.  These pages also explain how you can manage and delete cookies. We use tracking tools:

  • To recognize new or past users.
  • To authenticate registered users.
  • To improve our websites and products.
  • To serve you with interest-based or targeted advertising (see below for more on interest-based advertising).
  • To observe your behaviors and browsing activities over time across multiple websites or other platforms.
  • To better understand the interests of our customers and our website visitors.

 

We engage in interest-based advertising.

We and our partners display interest-based advertising using information gathered about you over time across multiple websites or other platforms.

Interest-based advertising or “online behavioral advertising” includes ads served to you after you leave our website, encouraging you to return. They also include ads we think are relevant based on your shopping habits or online activities. These ads might be served on websites or in emails. They might also be served in emails. We might serve these ads, or third parties may serve ads. They might be about our products or other companies’ products. Where legally required we get consent to engage in interest-based advertising.

 

How do we gather relevant information about you for interest-based advertising?

To decide what is relevant to you, we use the information you make available to us when you interact with us, our affiliates, and other third parties. We gather this information using the tracking tools described above. For example, we or our partners might look at your purchases or browsing behaviors. We might look at these activities on our platforms or the platforms of others.

We work with third parties who help gather this information. These third parties might link your name or email address to other information they collect. That might include past purchases made offline or online. Or, it might include online usage information.

 

You can control tracking tools.

Your browser may give you the ability to control cookies.  How you do so depends on the type of cookie.  Certain browsers can be set to reject browser cookies.  To find out more about how to enable, disable, or delete cookies from your web browser, please visit here.  To control flash cookies, which we may use on certain websites from time to time, you can go here.  Why?  Because flash cookies cannot be controlled through your browser settings.

Our Do Not Track Policy: Some websites have “do not track” features that allow you to tell a website not to track you. These features are not all uniform. We do not currently respond to those signals.  If you block cookies, certain features on our sites may not work.  If you block or reject cookies, not all of the tracking described here will stop.

Options you select are browser and device specific.

 

You can opt-out of online behavioral advertising.

The Self-Regulatory Program for Online Behavioral Advertising provides consumers with the ability to opt-out of having their online behavior recorded and used for advertising purposes. To opt-out of having your online behavior collected for advertising purposes, click here.

Some tracking tools do not participate in the Self-Regulatory Program for Online Behavioral Advertising. To get more information about how to opt-out of having your online behavior collected through these tracking tools, click on the link in the description of that particular tracking tool.

The Digital Advertising Alliance also offers a tool for opting out of the collection of cross-app data on a mobile device for interest-based advertising. To exercise choices for the companies participating in this tool, download the AppChoices app here.

Choices you make are both browser and device-specific.

 

We use specific tracking technologies

Here is more information about the tracking technologies we currently use on our websites. We use all of these tracking technologies to improve our site and the experience of our visitors:

DoubleClick

DoubleClick allows us to capture and report on the actions of users who visit our website after viewing or clicking on one of our paid search ads. This allows us to determine the effectiveness of our online campaigns in terms of both sales and user activity on our sites.

DoubleClick Ad Exchange

DoubleClick Ad Exchange provides a platform to enable buyers and sellers of advertisements to communicate with one another. We use this tool to target advertising to your interests. 

Google Analytics

We use Google Analytics to collect information about how visitors use our website.  For example, we collect details of the site where the visitor has come from and the total number of times a visitor has been to our website.

Google Dynamic Remarketing

We use Google Dynamic Remarketing to track user behavior over time and across third party sites to improve the effectiveness of our online advertising. We collect information about what ads users view and whether they click on the ads. We use this information to improve and customize our advertising.

Google Tag Manager

We use Google Tag Manager in order to  track user behavior, traffic analysis and marketing optimization.

Hotjar

We use Hotjar to collect information about how visitors use our website. For example, we collect details of the site where the visitor has come from and the total number of times a visitor has been to our website. For information about how to opt-out of Hotjar cookies, you can go here. 

Hubspot

We use Hubspot to measure the effectiveness of our marketing campaigns. For information about how to opt-out of Hubspot cookies, you can go here

Lead Forensics

We use Lead Forensics to identify individuals who may interested in our products. We use this information to target advertising to those who may be potentially interested in our products. For information about how to opt-out of Lead Forensics cookies, you can go here.

 

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